BrandingWeb, and UI/UX Design

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I help tech startups look funded before they are—with strategic branding, conversion-focused websites, and user-centered product design.

Brand logos I designed for my clients
Client logos
Highlighted Projects

A curated look at brands and digital
experiences built for clarity, credibility, and
conversion.

Work preview
AfriDATAi Branding

I developed a cohesive brand identity for AfriDATAi, including logo design, color palette, typography, and guidelines—boosting clarity, engagement, and confidence. Helped them stand out and connect better with clients in a crowded tech market.

Work preview
Custom Clothing Platform – UI/UX Case Study

I designed the UI/UX for a custom fashion startup, creating both the customer shop and admin dashboard. The goal: deliver a seamless, scalable experience that balanced modern style with business efficiency.

Work preview
Mamulka – Office Property Management MVP

I designed Mamulka’s MVP dashboard and landing page, helping launch a clear, modern tool for office property management. The result: faster onboarding, real user feedback, and early traction through a focused, intuitive interface.

Having a strong product is only
half the equation.

Without strategic, conversion-ready design, even the best ideas get overlooked.
At Arcforme, I don’t just “make things look good.” I craft brand identities, websites, and user experiences that help you:
Raise funding with confidence
Gain early user traction
Look like a serious player from Day One
Unlike Fiverr gigs or generalist freelancers, Arcforme combines:
✔️
Startup fluencyDeep understanding of tech startup needs (growth, scalability, funding)
✔️
End-to-end systemsNot just a logo, but a brand foundation you can scale.
✔️
Business-aligned thinkingEvery visual decision is tied to growth, clarity, and trust.
✔️
Hands-on collaborationNo middlemen, no guesswork—just focused design built around your vision.

What Clients Are Saying

Proof That Strategic Design Pays Off
Founder, Creative Agency
Kaleb didn’t just design a logo — he gave us a complete identity we’re proud to show to clients, partners, and investors.
Sarah M.
Upwork client
We had no idea how messy our brand had become until Kaleb cleaned it up. Now our visuals actually match our product quality.
Anonymous
AfriDATAi Team
Now we feel more confident sharing our brand, when people see our brand, they immediately understand what AfriDATAi is about. That clarity has made conversations with potential clients and partners much easier.
Mubarek J.
Is Arcforme Right for You?

Who Arcforme Is For (and Who It’s Not)

Not every designer is for every startup—and that’s a good thing. Here’s how to know if we’re a great match.
You’ll Fit Right In If:
You treat design as a growth lever
Not just aesthetics—you care about traction, trust, and conversions.
You're gearing up for a big launch
From Product Hunt to pitch decks, you want to show up strong and consistent.
You value real collaboration
You're ready to give feedback, trust the process, and move fast together.
You're investing for long-term impact
You know that strategic design pays off in attention, credibility, and pricing power.
I’m Not for You If:
You just need a screw driver, not a design partner
You're not seeking design partnership
You just need a quick logo
I don’t do one-off gigs or cheap Fiverr-style work.
You resist process or feedback
If you don’t value collaboration, this won’t work well.
You expect everything overnight
Great design takes clarity, trust, and focused time.
You think design is optional
If you see it as 'just a logo,' I’m probably not your designer.
Still with me? Then we're probably a perfect match.
Services

Choose Your Launch Fuel

Beyond Visuals — I Build Complete Brand Ecosystems That Work Everywhere You Show Up.
Visual Identity
Look investor-ready & stand out from the sea of SaaS clones.
Explore Full Package
Web Design
Ship a high-converting landing page that doesn’t feel templated.
See what's included
UI/UX Design
Make your product sticky and your onboarding frictionless.
Explore Full Package

A No-Risk Trial: Pay only if you’re
100% satisfied.

You only launch your brand once—so it needs to feel right.
If you don’t feel confident showing off your new identity, I’ll revise until you do—or refund you, no questions asked.
Who’s Behind Arcforme?
Kaleb Girma
Hi, I'm Kaleb Girma—the designer behind Arcforme.

Arcforme is Not an Agency. It’s Me — Kaleb Girma. It’s just my professional avatar.

I'm a results-driven Brand & UI/UX Designer with 7+ years of experience helping startups, entrepreneurs, and businesses craft designs that don't just look beautiful, but drive real business outcomes.
Arcforme is a focused space where I combine business thinking, product intuition, and conversion-driven design to help ambitious founders show up like they've already made it.
Just founder-to-founder clarity — and design that actually drives outcomes.

Design is not decoration; it’s a growth lever. Let’s use it wisely.”

— Kaleb Girma

Limited Spots, Maximum Focus

To ensure deep creative focus on every project, I only take 2–3
new clients per month.