Branding Process
For founders who want to go from DIY to investor-ready.
1. Discovery & Strategy
We kick off with a deep dive into your vision, audience, competitors, and goals. You’ll complete a guided brand questionnaire and we’ll hop on a call to align around your mission and voice.
Output: Brand clarity, direction, and positioning
2. Creative Direction & Moodboard
I’ll translate our strategy into a visual direction — curated inspiration, color concepts, typography feel, and emotional tone.
Output: Moodboard + creative direction PDF
3. Logo & Identity Design
You’ll get two initial concepts, each rooted in your brand story. We’ll refine and evolve your chosen direction into a full identity system.
Output: Primary logo, variations, brand color palette, font system
4. Style Guide & Brand Assets
I’ll package everything into a clear, easy-to-use mini or full brand guide. You’ll also get social assets, mockups, icons, and more depending on your package.
Output: Brand style guide, templates, and asset library
5. Launch & Support
You’ll receive a Loom walkthrough and support for using your brand confidently — across decks, sites, social, and product.
Output: Confidence + clarity for launch day and beyond
UI/UX & Web Design Process
For startups ready to look the part and convert more users.
1. Product Discovery
We start by understanding your users, product flows, messaging, and business goals. Whether it’s a marketing site or dashboard UI, clarity comes first.
Output: Creative brief + layout goals
2. Wireframes & Structure
I map out core screens or pages with clear hierarchy, layout ideas, and conversion paths.
Output: Low-fidelity wireframes (Figma)
3. Visual Design & UI Styling
Once the structure’s right, I apply your brand or design a new visual system. This includes typography, UI components, spacing, and polished layouts.
Output: High-fidelity UI screens or responsive web mockups
4. Design System & Handoff
You’ll get everything dev-ready: organized Figma files, color + spacing tokens, components, and optional Loom walkthroughs.
Output: Developer-friendly design handoff package
5. Optional Add-Ons
Need help with launch visuals? I offer branded mockups, product shots, social assets, and post-launch design support.
Why This Process Works
- Built for speed and strategy
- Aligned with how startups launch, raise, and grow
- Designed to reduce guesswork, revisions, and delays
- Founder-focused: no bloat, no handoffs, no "just make it pretty" fluff
Ready to build your brand or product the right way?
Only 2–3 new clients per month.
Secure Your Spot This Month