Pixana Visual Identity Design

The name Pixana is a blend of Pixels—symbolizing digital imagery—and Birana, the Amharic word for parchment. This fusion of modern technology with the timeless quality of traditional writing materials served as the foundation for the brand direction.

I began the process by sketching logo concepts that visually communicated the precision and craftsmanship of professional printing. From there, I developed three distinct logo options, each with multiple color variations, for client review.

Following their preference for the second concept, I expanded the identity system by building out color palettes, typography guidelines, brand standards, marketing collateral, and social media assets—ensuring consistency and adaptability across all platforms.

"Working with Kaleb G. was a transformative experience for our business. The new brand identity didn’t just elevate how we looked—it changed how clients perceived us. We saw a noticeable increase in inquiries within the first month of launching our new visuals. The clarity and professionalism of the branding gave customers the confidence to choose us over competitors. We've since landed contracts with two large corporate clients, attributing a good part of that success to the new branding." — Pixana Team